Note: In this article, I mainly mention ChatGPT for simplicity, but everything said applies equally to other generative artificial intelligences like Claude, DeepSeek, Mistral and the like.
Important clarification: no AI was harmed in the writing of this opinion piece.
Ah, the glorious era of AI! That magical moment when everyone can become a “content creator” without creating anything. You discovered ChatGPT and, like a divine revelation, you thought: “No more blank page, I’m finally going to become an influencer!”
Allow me to tell you a little story. The story of an algorithm that predicts words, and humans who predict… well, not much.
Because yes, let’s be clear: an AI is nothing more than an ultra-sophisticated statistical model that calculates the probability of the next word in a sequence. It doesn’t truly “understand” what it writes, doesn’t “feel” anything about these words, and doesn’t grasp their emotional impact. It’s simply rolling dice with the dictionary, but with a certain talent for beautiful phrases that are sometimes empty of meaning.
Yes but I bought a killer prompt
Ah, that famous “killer prompt”! You probably bought it from that LinkedIn guru who promised you stratospheric engagement. “With MY exclusive method, you’ll crush it on ALL social networks!” For only $997 (special promotion, today only, tick tock). He even showed you his impressive statistics, carefully selected from his 2,500 other clients who also took the bait.
“Type these magic words and BOOM! Your post will explode!” he said.
The result? You now produce content as exciting as an audit report on the migration of dwarf ants in Southern Papua during a full moon. Even your mother pretends to be busy when you ask her what she thinks.
AI does what it’s told. No more, no less (and even then, only when you know how to talk to it). What results is impeccably… boring. Clean, smooth, without any rough edges. A text so polished that it slides directly from the screen into oblivion.
Zero emotion. Zero personality. Zero courage.
And now you find yourself in direct competition with dancing kittens, CEOs in the midst of public existential crises, and influencers crying in their Teslas because their latte was too hot. Spoiler alert: the kittens always win.
Let’s be honest for a moment. Nobody is waiting for you. Unless you’re already Elon Musk, and even then, poor Elon isn’t exactly popular right now, even your most mediocre posts will be acclaimed by your army of followers.
For the rest of us mortals, it’s a jungle out there. Impact doesn’t come on demand like an Uber Eats. It is PROVOKED.
The inconvenient truth
Do you really have something to say that deserves more than 6 seconds of attention? A well-supported opinion? A real stance? Or are you just planning to saturate the feed with lukewarm posts to “feed the algorithm” like force-feeding a goose?
AI can write. But you’re the one who embodies. And that, my digital friend, no machine will ever do for you.
Impact is about guts, not sophisticated prompts. It’s that shiver that runs down your reader’s spine when they recognize themselves in your words, when you touch that sensitive chord they themselves couldn’t identify.
You have two options: let your AI tell its own synthetic life to other AIs (a magnificent digital vicious circle), or really get involved and put your guts on the line!
The (not so) surprising conclusion
Using AI for your posts isn’t an end in itself, but the beginning of a creative collaboration. The magic happens in this multiple back-and-forth between you and the machine. You propose, it develops. You criticize, it adjusts. You breathe in emotion, it polishes the form.
It’s augmented intelligence in all its splendor: your human brain, with its unique experiences, complex emotions, natural boldness, amplified by the processing power and linguistic capabilities of AI.
Consider AI as a sophisticated tool, not a replacement. A hammer doesn’t build a house by itself, no matter how perfected it is. It’s the craftsman who makes the difference.
Without your authentic input, you’re just an echo among millions of others in the infinite void of social media. An indistinct whisper in a digital cacophony.
AI can put words one after another. But only you can give them a soul, a direction, a meaning.
So, what do you really have to say today? And how will you use this human-machine collaboration to express it with impact?